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Byju's (stylised as BYJU'S) is an Indian multinational educational technology company, headquartered in Bangalore, Karnataka, India.[4] It was founded in 2011 by Byju Raveendran and Divya Gokulnath. As of March 2022, Byju's is valued at US$22 billion[5] and company claims to have over 115 million registered students.
Byju's is an education tutoring app that runs on a freemium model,[26] with free access to content limited for 15 days after the registration.[26][27] It was launched in August 2015,[28] offering educational content for students from classes 4 to 12[29] and in 2019 an early learning program has started for classes 1 to 3.[16] It also trains students for examinations in India such as IIT-JEE, NEET, CAT, IAS, and international examinations such as GRE and GMAT.[30]
Academic subjects and concepts are explained with 12-20 minute digital animation videos[31][32][33] and through which students learn in a self-paced mode.[34] Byju's reports to have 40 million users overall, 3 million annual paid subscribers and an annual retention rate of about 85%.[35][36] In October 2018, the app expanded to the United Kingdom, United States and other English-speaking countries.[37]
In 2019, the company announced that it would launch its app in regional Indian languages.[38][16] It also planned to launch an international version of the app for English-speaking students in other countries.[39][40] And to cater students of kindergarten, Byju's launched new programs in its Early Learn App.[41]
In April 2021, the company also announced the launch of "Byju's Future School" to be led by WhiteHat Jr Founder Karan Bajaj.[42] The Future School aims to cross the bridge from passive to active learning with an interactive learning platform blended with coding and other subjects like Math, Science, English, Music and Fine arts through storytelling. Byju's will launch the Future School in the United States, United Kingdom, Australia, Brazil, Indonesia and Mexico in May.[43] Karan Bajaj quit WhitHat Jr a year after the acquisition.[44]
The company is focusing on adopting a hybrid model of teaching and learning by launching 500 tuition centers across 200 cities in India.[45] As of February 2022, 80 centers are already launched.
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